Saturday, October 30, 2010
Nike X Jay-Z : "All Black Everything Collection"
As part of the inaugural World Basketball Festival – brought together by Converse, the Jordan Brand and Nike Basketball – recording artist JAY-Z will take the stage at New York’s Radio City Music Hall on Thursday August 12, 2010, following an on-court showcase featuring finalists for the 2010 USA Basketball World Championship Team.
In addition to his performance, JAY-Z has joined forces with Nike to create an iconic collection of Air Force Ones – the All Black Everything collection inspired by the World Basketball Festival. Nike has donated the shoes to the Shawn Carter Scholarship Foundation who in turn have linked up with eBay on a charity auction that begins on August 12th at www.ebay.com/jayznikewbf. Only two pairs of each of the five designs will be created, one for the winning bidder and one for the man behind the design, JAY-Z.